Welcome, Adam! Readers, enjoy this interview with Adam Gustavson, illustrator of the award-winning children’s book Hannah’s Way; the interview is part of the Sydney Book Awards Blog Tour.
Description of the book: After Papa loses his job during the Depression, Hannah’s family moves to rural Minnesota, where she is the only Jewish child in her class. When her teacher tries to arrange carpools for a Saturday class picnic, Hannah is upset. Her Jewish family is observant, and she knows she cannot ride on the Sabbath. What will she do? A lovely story of friendship and community.
How did you decide how Hannah should appear? her family? the scenery? Did you do research on the period’s clothing and style?
That a good question. Before I even picked up a pencil, I immersed myself in images of people from the 1930s. I looked at as many ancestry web sites as I could and thumbed through books of costumes and period photography. I also dug as far into Orthodox Judaism as I could, just trying to make sure the family in the book didn’t fly in the face of some hidden clause from Leviticus that I didn’t know about.
I looked at lots of sale items on ebay, trying to keep in mind that the era a story takes place in isn’t really the era of the stuff in it, it’s the cut-off date for said stuff. The couches, the lamps, the architecture, all of that has to predate the story. And if someone in the story is dressed in hand-me-downs, well, now we’re looking at fashion from the late ’20s…
As far as the characters themselves, I rely as much as I can on instinct. Granted, I research hairdos and ethnic bone structure and think about people I know or have known that fit a temperament or demographic, but one of the really important aspects of being able to draw the same person, active and emoting for 32 pages, is to really believe that they’re the right person for the job.
How did you team up with the author, Linda Glaser?
Illustrating books is a sort of funny thing; the whole affair is orchestrated by the publisher, so as it was Joni Sussman at Kar-Ben who contacted me about illustrating the Hannah’s Way.
What inspired you to become an artist?
I’ve always drawn; my mother was an artist when I was growing up, and my brothers and I drew like most other kids would play ball. It was a big part of how we played together. My father, an engineer, used to come home with art supplies he’d picked up for us on his way home from work. I grew up in the only household for miles and miles where a crisis consisted of my mother trying to find out just who took her kneaded eraser.
When I went to college, the toss up for me was between becoming an artist or becoming a musician. So again, I was pretty much the only person I knew who went into art because it was the more practical choice.
There are two things I’d say; the first and foremost is to draw everything all the time. The way I put it to a student recently was that if what you really want to draw is Spiderman, at some point you’ll have to figure out what kind of furniture Aunt May has in her living room. A big part of making art is experiential, which is to say you don’t really know what something looks like until you try to draw it, and really explore it in your drawing.
Another important aspect is to be influenced by things that aren’t specifically what you want to do. This goes for technique, subject matter, and high falutin’ compositional stuff. A high profile example of this idea at work is in Van Gogh’s love of Japanese woodcuts, and the way that it translated into how he used paint, but it exists to some degree almost everywhere.
What projects are you working on now?
I’ve just finished a really sizable project for Holt’s Christy Ottaviano Books imprint, called “Rock and Roll Highway: The Robbie Robertson Story,” written about the co-founder of the Band by his son, Sebastian Robertson. It involved over thirty oil paintings and real life protagonist that had to age about 30 years in the course of the narrative, which was a bit of a challenge. You seem like you have worked on many books and illustration projects – which were your favorites?
My two all time favorites have been Leslie Kimmelman’s “Mind Your Manners, Alice Roosevelt!” and Bill Harley’s “Lost and Found,” the latter of which just came out this past fall. From a concept, design and storytelling perspective (the Alice Roosevelt book was very research heavy, to boot), both projects had a lot of freedom involved and called for a really dynamic range of images. Any project that calls specifically for a 1904 Studebaker or leaves room for a stuffed flying badger can’t be all that bad. Can you tell us a little about the zombie project? How did you get involved in that one?
(see http://adamgustavson.blogspot.com/2012/11/what-do-pete-mitchell-bryan-ballinger.html)
I was invited by illustrator Bryan Ballinger, a friend of Pete Mitchell, a cartoonist and the singer for the band No More Kings, to participate in an anthology of zombie comics, which was an impossible thing to say no to. The idea as I understood it was to have the book available for release at the same time as the band’s latest album.
I batted around several ideas over the course several months before writing up a conversation between two undead companions, one of whom was having an existential crisis.
What is the hardest part of illustrating a book? What part is the most rewarding?
The hardest part is not the “getting started” part, having 32-40 blank pages staring back from a computer layout, though sometimes it seems like it could be.
The hardest part for me is the part I call Page 28 Syndrome: being in the home stretch of something that has been lived with for six to nine months, and putting finishing touches on that scene that every book has that happens right after the conflict is resolved but the story hasn’t ended yet. It feels like 101st mile of a 100 mile run, where instead of running you’re just consciously lifting your knees to get to the end, and trying not to trip. That right there, that’s the hardest part.
The most rewarding part for me was always the moment before a project was shipped off the the publisher, looking at everything spread out on the floor in order.
But truthfully, grade school appearances are really the thing that does it now. The whole process of making books can be so isolating, so much about high minded professional practices done in a cave, that it’s not hard to lose sight of who these things are really for. Wandering around among actual humans ‹ preferably short ones ‹ with a book is really my favorite part.
And I think it’s a reminder of why that page 28 syndrome thing is important to get through. There are plenty of examples out in the world where adults cut corners or cheap out on things for children because they think their target audience won’t notice. And often they’re right. But that doesn’t really matter, does it? Children deserve better things than that, whether they’ll recognize it or not.
The worst thing we can do as people in the creative class is willfully accustom our audiences to mediocrity.
Leora’s note: I’m not sure how I first connected with Debra Walk, but we seem to have 22 friends in common on Facebook. I enjoy seeing her beautiful artwork, so I asked her a few questions to learn more. Enjoy.
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1) When did you realize you wanted to be an artist?
I loved art from an early age, and my high school art teacher told me that I should seriously pursue art, but by the time I reached my teens, I somehow developed the idea that art was not a valuable profession and decided that I wanted to do something medically related as a profession, and art would be my hobby.
2) Please describe the work you do.
I’ve worked in various media over the years – calligraphy, paper cutting, polymer clay, and, most recently, fabric.
When I was younger, I loved the exactly measured type of calligraphy that I did then, but after a while, I felt a need to work in a softer and less exacting medium. I was living far away from my children and grandchildren at the time and wanted to make them things for them that they could cuddle with and wrap around themselves and not just hang on their walls. This led to my beginning to work with fabric.
My “bread and butter” work involves making Challah Covers and Platta Covers, and I guess they fall more into the design category, but in between producing these, I like to work on new art ideas, often involving Hebrew quotations. I’ve had a running list in my head for probably 35 years of some of my favorite quotes and i enjoy interpreting them in the various media that I work with. There are also some basic design ideas that I’ve used over and over with variations, and I’ve come to consider them as a basic part of who I am an what I’m doing in the world.
I enjoy making family trees, often ordered by customers as gifts celebrating 50th anniversaries. It’s a pleasure to help people celebrate their family life. Over the years I’ve done family trees as paintings, paper cuts and fabric art.
I’m currently experimenting with combining my two favorite types of art/craft and doing brush calligraphy on fabric and also reinterpreting some of my paper cut ideas in fabric..
3) How have you used social media (Facebook, blog, Twitter) to promote your art?
I use Facebook and LinkedIn, but I really have to work on that. I have a tendency to use these social media once in a while, and then forget about them for long periods of time.
I love www.etsy.com (see http://www.etsy.com/shop/debrawalk), the online crafts marketplace comprising hundreds of thousands of crafts shops. It has revolutionized the crafts and handmade market, offering international exposure and highly attractive terms of sale for artists and craftspeople and I truly have only good things to say about it. It also is a social medium in its own right – you can follow artists of your choice, correspond with them, “heart” their stores or work and even create your own “treasuries” of favorite items that may be shared with others.
I must also mention Pinterest (see http://pinterest.com/debrawalk/), not as a means of promotion, but as a fabulous way of enjoying the vast array of visual treats available on the intenet and collecting visual ideas. It’s hard to express how much I enjoy looking at the stream of exquisite photography, whether landscape or wildlife, gorgeous gardens, waterfalls, forests, etc. I actually have begun to recite the phrase “מה רבו מעשיך ה’ כולם בחכמה עשית, מלאה הארץ קניינך” “How many are your works Hashem, all made in wisdom, the earth is filled with your creations (loosely translated)” as I surf the Pinterest boards, enjoying my armchair exploration of the wonders of the world.
4) What is your favorite part of being an artist?
Self-expression, work is fun, I feel as if I have little pieces of myself in homes around the world, at people’s Shabbat tables, etc.
5) Where do you look for inspiration?
The many art books I own, Pinterest, as described above, nature, various man-made goods I encounter in the world around me (textiles, housewares, children’s books). I also am an avid reader of “middle-brow” fiction, which nurtures my soul and thus, in some way, inspires me.
6) What are the hard parts of being an artist?
Discipline, disciple, discipline…I’m not naturally disciplined.
As someone who has a very strong critical voice in my head that tells me, among other things, that being an artist is a silly way to spend my life, I’d like to share a teaching that I once learned from Sarah Yehudit Schneider of A Still, Small Voice.
Sarah Yehudit takes the second half of the verse from Psalms, “פותח את ידיך ומשביע לכל חי רצון” and instead of the usually interpretation that seems to state that God fulfills our desires, says that it means that He provides each of us with our (deepest) desires, the ones that are connected to each person’s individual purpose in the world. thus, if one loves to play with fabric and color, that is somehow connected to that purpose.
That has become how I talk back to that negative voice.
I hope you have enjoyed this interview with fabric artist Debra Walk.
Interpretation of Jerusalem with figures and pomegranate, painting by Anna Abramzon
I “met” the artist Anna Abramzon when she followed me on Twitter recently. I took one look at her Twitter background (good reason to spend time on one’s Twitter background, especially if you are in a design/graphic/visual profession), and I thought, oh, this is lovely line work and color! So I clicked on her website, enjoyed her portfolio, and here she is, agreeing to an interview on my blog.
1) When did you realize you wanted to be an artist?
I don’t really remember a time before wanting to be an artist, it was always just kind of a given. My earliest childhood memories are of turning on my parents’ record player (that’s what we had in the Soviet Union in the 80’s!) and spending every morning listening to records and drawing for hours before the rest of the family woke up. Throughout my childhood my parents really encouraged and fostered my love for art. They saw that this was definitely my calling, so they sent me to classes, found me private tutors and exposed me to amazing artists from a young age. It was a natural progression from that to where I am now. When I was graduating high school I didn’t even apply to regular universities, only art schools, there was no doubt in my mind.
2) How have you used social media (Facebook, blog, Twitter) to promote your art?
I love social media! It has really changed my day to day life in an amazing way. I am totally fascinated by the new dialogues and relationships that social media opens and I am constantly discovering new sources of inspiration online. There are all these new channels open to artists now, it’s such an exciting time. I post new art on my facebook page (facebook.com/AnnaAbramzonStudio) and I share things on twitter (@AAartStudio) and my website (www.AnnaAbramzon.com) all the time. I also occasionally have free art giveaways and special discounts for my FB fans and Twitter followers.
3) When did you start doing Jewish art? Ketubot?
I was always an artist and a very proud, active Jew, but I had a hard time merging the two identities. As an artist I longed to paint about my passions, including my love for Israel and my Jewish identity, but painting scenes of Tel Aviv or Jews praying at the kotel just didn’t excite me. I struggled a lot with this in art school. While I wanted my art to speak honestly about who I am, I was also wary of becoming cliché or cheesy. After college I moved to Israel where I lived for four years. In Israel I found myself drenched in “Jewishness” every single day. In Israel being a Jew is so easy and inherent that you no longer really have to think about it. Ironically it was this immersion which finally allowed me to gain enough distance and perspective to be able to paint about being Jewish while staying away from overplayed, obvious imagery. It was also there in Israel that I met and married my husband. We had one of those uber intense, passionate love stories that would have made cynical art student Anna gag a few years prior. Naturally I wanted to channel all these new found lovey dovey romantic feelings into art as well. That’s how I got the idea to paint our ketubah, our wedding invitation and pretty much everything else that could possibly be painted for a wedding. After our wedding, other people started asking me to create ketubot for them. I found that people were coming to me specifically because I was not a typical ketubah artist. My work always was and remains quite figurative, which is not what people usually expect from Judaica and I think that was the appeal… that I came from a different background with a different vision, which allows me to create a contemporary, modern twist while maintaining the beauty, colors and and symbolism of traditional of Judaica. Be sure to visit Anna’s new site of ketubot.
4) What is your favorite part of being an artist?
I am never bored.
5) Where do you look for inspiration?
I have so many artists who inspire me! Some of my favorites are: Egon Schiele, Lucian Freud, Francesco Clemente, Goya, and Noshitomo Nara and I am often inspired by my favorite authors as well, I am a huge book nerd.
6) What are the hard parts of being an artist?
It never stops… it’s a job you can’t leave at the studio. Sometimes I’ll be having coffee with a girlfriend and I’ll think “Oh man, if I could just focus on this moment and stop drawing her in my head!!!!”
7) Can you talk a little about Valley of the Ghosts – it seems to be a comic strip about life in the Ukraine for a Jew. Is this autobiographical?
Valley of the Ghosts is a work in progress… it’s a very long term project that I have been coming back to for a few years now. It’s a graphic novel about a group of new immigrants in Israel. It’s a compilation of stories based on actual people I knew, and it is partly autobiographical as well. The title “Valley of the Ghosts” is a translation of “Emek Refaim” in Hebrew, which is the name of the street I lived on in Jerusalem.
8) You do a variety of artwork, from comics to caricatures to paintings – what is your favorite medium or style?
That’s a hard question… it would definitely be between figure/portrait painting in watercolor and comics. They are just so different… figure paintings and portraits allow me to express emotions really organically, while comics allow me to articulate thoughts in a much more tangent way. It’s really two different languages but there is quite a bit of overlap as well, because it’s two parallel ways of creating a narrative… I think I need to keep mixing things up and developing all my different styles in order to grow as an artist.
Thank you so much, Anna, for this wonderful interview.
If you liked this interview, perhaps you will enjoy one of these related posts:
Comments on the post are most welcome. If you scroll to the bottom of the interview, you will find links to her challah and brisket recipes. Yum. And hummus pizza, too.
Second in my series of interviews with bloggers on writing (see interview with Lorri of Jew Wishes), Shimshonit kindly responded to my questions with revealing and thoughtful answers. Shimshonit lives in Israel and blogs about family life, Israeli politics, books, Jewish topics, food (I think every Jew must blog about food – no?). She used to live in my childhood home town of Newton (she said we met once, but I don’t remember the meeting, which doesn’t mean it didn’t happen – but neither of us were bloggers at the time; blogging didn’t exist yet).
1) When did you realize that you like to write?
I’ve loved writing ever since I learned to write. Even as a child, I used to write letters to friends and relatives. Writing has been almost as big an obsession for me as reading. In high school, when I was learning to write expository essays, I found it incredibly frustrating to have my writing picked apart and critiqued by very hard teachers. But I emerged in the end a much more confident writer, more aware of grammar, of words, of voice.
2) When did you realize that you like to read?
Again, when I first learned to read. I’ve always loved stories, and to be able to read them myself gave me an independence from relying on others to tell them to me.
3) Which authors influenced you in your youth? Which authors or writers influence you now? (influence of style or in life choices or both)
I loved Laura Ingalls Wilder’s stories of her pioneer family. Her family’s courage, self-sufficiency, warmth and love appealed to me. In junior high school I discovered J.R.R. Tolkien, whose love of poetry and epic storytelling fed my love of adventure, languages, and travel, and spoke to my Anglo-Saxon soul. It was Tolkien who, in one of his very few women characters, gave me Éowyn, perhaps my favorite character of all time, whose restlessness and rebellion led to one of the pivotal acts which saved the people of her world from destruction. (Photo at right is Miranda Otto as Éowyn in the Peter Jackson films).
Charles Dickens
As an adult, I’ve always admired Charles Dickens for his quirky characters and brutal honesty about the good and bad in people. I think Great Expectations may be my favorite novel of all time. My second favorite is probably a tie between George Eliot’s sweeping, intelligent, sensitive Middlemarch and Jane Austen’s quieter, subtler novel Persuasion. For a little humor, I love Pride and Prejudice and anything by P.G. Wodehouse. I could go on forever, but I’ll spare you.
4) Have you ever taken a creative writing course?
I took a year-long college course on the American short story in my early 20s, reading the likes of Fitzgerald, Faulkner, and Gardner, studying their craft carefully, writing my own stories, and working with the rest of the class as a critique group. We continued on our own for three years after that class. It was marvelous. While I don’t write fiction nowadays, that experience has given a distinctive flavor to my nonfiction writing, and has given me much sharper skills as a reader besides.
5) Have you ever studied journalism?
No.
6) Do you find writing or talking an easier way to express yourself, or are both writing and talking similar vehicles of self-expression for you?
I prefer writing to talking. I don’t think at all well on my feet. I like writing for the opportunity to compose and edit my words carefully, and avoid saying anything I don’t mean or might regret later. I also like writing because it allows me to think on paper (or, more accurately these days, on screen). I’ve heard it said that you know what you think about something once you’ve written about it. I share that sentiment.
7) Have you written short stories or poetry (or would you like to do so)?
Yes, but nothing I would care to show anyone now. Disappointment (in employment, in love) make for great poetic inspiration, but very dull reading. And I don’t think I was a very good fiction writer. I write nonfiction when I’m content, and that’s what I’ve been writing for a long time now.
Please add a favorite quote.
The last lines of Middlemarch, which often make me think of my own life:
Her finely touched spirit had still its fine issues, though they were not widely visible. Her full nature, like that river of which Cyrus broke the strength, spent itself in channels which had no great name on the earth. But the effect of her being on those around her was incalculably diffusive: for the growing good of the world is partly dependent on unhistoric acts; and that things are not so ill with you and me as they might have been, is half owing to the number who lived faithfully a hidden life, and rest in unvisited tombs.
I enjoyed these thought-provoking questions. Thank you!
• • •
If you enjoyed this interview, you may also enjoy:
Inspired by Shimshonit’s Foodie interviews, Ilana-Davita’s interviews last summer and by Hannah’s Cooking Manager interviews (links at bottom), I decided to come up with a series of my own. Who would be most likely to answer a series of questions, I thought? Writers! I decided to interview a few people about writing.
Thank you so much, Lorri M., for being my first one! Lorri M. writes the blog Jew Wishes; I greatly enjoy her book reviews, thoughts on current and past events, picturesque photos, and her warmth. About her blog she writes: “My only goal with this blog is to try to foster religious and cultural awareness relating to Judaism.” Life Lines - a personal favorite photo by Lorri
1) When did you realize that you like to write?
I realized I liked to write when I was an adolescent, starting with poetry and short stories. I would write my thoughts down on scraps of paper, or whatever was handy for me to write on, whenever an idea for a line or two of poetry, or whenever I thought of a good sentence/s to use for a short story, so I wouldn’t lose the thought or idea.
2) When did you realize that you like to read?
I loved reading the moment I was given books as a very young child, even before starting grade school. I would browse through the pictures in the books over and over again, and learned to read simple words before I began grade school. My parents encouraged me to enjoy reading, and fostered my love of books.
3) Which authors influenced you in your youth? Which authors or writers influence you now? (influence of style or in life choices or both)
I am an avid Bronte sisters fan, both of their novels and their poetry. I have been since I was a young teenager. Jane Eyre is my all time favorite classic novel. I also enjoyed Jane Austen’s works. Their depictions of their surroundings filled my senses. I liked how they would bring me back to a time and place that intrigued and fascinated me, and remember hoping and dreaming that one day I would be able to visit those places, especially the moors of Haworth, the home of the Bronte sisters. I have visited Haworth and the Bronte Parsonage several times, and have visited other cities that the Brontes sisters traveled to and lived in for a while. One can see why they wrote what they did about their environment…and the visits were so illuminating. I have also visited Jane Austen’s birthplace and homes.
The authors who influence me now are ones related to WWII/Shoah/Holocaust memoirs, Jewish Literature and Jewish authors. I incorporate these authors and their works into my daily life choices and in my own writing. Elie Wiesel, Primo Levi, Herman Wouk, A.B. Yehoshua, Sholem Alecheim, Amos Oz, Aharon Appelfeld, Belva Plain, Meir Shalev, and so many others, give me food for thought and discussion, and bring me illumination, both in the non-fictional and fictional prose and in religious radiance.
4) Have you ever taken a creative writing course?
I majored in English (writing) in college and university, and English Literature was my minor .
5) Have you ever studied journalism?
I took several journalism courses during my college days.
6) Do you find writing or talking an easier way to express yourself, or are both writing and talking similar vehicles of self-expression for you?
Both writing and speaking are similar forms of self-expression for me. With my writing, I can try to paint pictures with my articulation of scenarios I am trying to depict. With verbal communication, the articulation and expressiveness is fairly similar to my writing. I try to include metaphors, symbolism, and structure in my writing, that conforms closely to my verbal expressions.
7) Have you written short stories or poetry (or would you like to do so)?
I have written poems that have been published in small presses and publications, not major pubications. I have written short stories that have also been published in small presses, along with some travel articles. I am in the midst of writing two books, one is fiction and one is non-fiction. The non-fiction work is a family history of sorts, including detailed research other than genealogical research.
I asked Lorri to provide a favorite quote or poem. Here are her selections:
One of my favorite quotes is by Eleanor Roosevelt.
“A woman is like a tea bag — you never know how strong she is until she gets in hot water.”
One of my favorite poems, entitled Epitaph, was written by the poet Merritt Malloy. It encompasses my own feelings and thoughts regarding humankind and humanity, and on remembrance and not forgetting those you love/d or those who came into your life and made a difference, no matter long a time or how short a time you might have known them.
When I die
Give what’s left of me away
To children
And old men that wait to die.
And if you need to cry,
Cry for your brother
Walking the street beside you.
And when you need me,
Put your arms
Around anyone
And give them
What you need to give to me.
I want to leave you something,
Something better
Than words
Or sounds.
Look for me
In the people I’ve known
Or loved,
And if you cannot give me away,
At least let me live on your eyes
And not on your mind.
You can love me most
By letting
Hands touch hands,
By letting
Bodies touch bodies,
And by letting go
Of children
That need to be free.
Love doesn’t die,
People do.
So, when all that’s left of me
Is love,
Give me away.
Her poetry has been included in many Shabbat services throughout the years and throughout the country, including on Yom Kippur.
• • •
Thank you, Lorri, for sharing with us.
Here are links to interviews by the three bloggers I mentioned at the top of this post:
Today’s guest is Gary Minkoff, founder (with his cousin) of Grandma’s Original Cheesecake. I am honored to have Gary answer some questions about his delicious cheesecake.
1) How did you get started in cheesecake business? My cousin had the idea years ago to shop, cook and bake with our grandmother–Clara Rothschild. This enabled him to do a couple of things…explore a new dimension of “traditional” cooking, while enjoying hours of quality time with our Grandma Clara. That was a priceless experience which I know he treasures. She sensed that he might want to commercialize her recipes and provided some gentle encouragement.
After Grandma passed away, Fred showed me that he had completed some solid market research/taste testing that suggested the product could be successful. I was not only impressed by what he had done, but as we have gone from idea to an actual product that we sell, so many of our friends, suppliers and technical experts have been enthusiastically supportive. We had some “fits and starts” but we created a business plan and now that we have launched, we are working hard to implement our plan-with adjustments as we progress.
2) Who is Grandma Clara and why should we eat her cheesecake? My mother and my cousin Fred’s father were siblings. Clara Rothschild was their mother, and she brought this cheesecake recipe with her from Eastern Europe (Prussia is where she was lived. She hiked across Europe c. 1914 (?) with her sisters to escape the Tsar), apparently her grandparents’ recipe… We think the best reason to eat it is because it is a uniquely delicious treat.
It’s novel–we do not use any of the cheeses typically found in today’s cheesecake, It has a crunch in the crust and it can be eaten warm or cold. It also has the unusual combination of pineapple and raisins—so it has a great deal of flavor and texture—but no particular flavor is dominant. Because it’s so different from existing cheesecakes, our slogan is “You’ve never had cheesecake like this!” We’re biased of course, but most people who have tried it love our cheesecake.
We have also received a certification from the NJ Division of Agriculture to use the “Made with Jersey Fresh Milk” label on the cake, because our cheese is made to our specifications using milk from NJ dairies. It’s important to us to support the NJ economy-by sourcing as many of ingredients as possibly locally. We think that is consistent with the tradition of this recipe; 200 years ago, our great, great grandparents used ingredients they could get in/around their community, so to the extent practice, we like the fact that locally sourcing ingredients is part of the tradition of this cake.
Last–people enjoy the nostalgic experience of food that dates back generations–everyone has a story they share about their own family’s recipes when they taste this cake. In many respects, we think this in whatever form we serve this cheesecake–that it’s evocative–it’s a conversation piece-so it combines a delicious treat with a social experience.
Using Grandma’s recipe, we created a “cheesecake single”, so that people can enjoy this traditional recipe —packaged in a modern, convenient serving—without worrying about having a large (the original recipe yields a 5lb cake) tray of cake leftover. We are refining our product line to include a cake in that original size, as well as a cake of about 2-3 lbs that will serve about 4-6, and a “party pack” size with 20 slices. We also have ideas for different flavors, to enhance the traditional recipe; we will introduce them soon.
3) How can we get some of this delicious cheesecake? It’s available at the Highland Park Farmer’s Market for the next 3 weeks; this weekend at the East Coast Food and Wine Festival. Dairy Deluxe at 811 Raritan Avenue may still have a limited supply.
We are in discussions with other farmer’s markets, and have begun approaching specialty/gourmet food stores, caterers and restaurants about carrying our cake. We are also building a website. People can go to our Grandma Clara’s Original page on Facebook, and we will keep them updated.
4) What do you do when you are not selling (or eating) cheesecake? You mean there is time for something other than cheesecake? 🙂 I own a business that consults to sales and marketing organizations, and teach various professional development courses at Rutgers. Fred is a Chef and caterer, with years of experience in food service.
5) Kashrut? Our cheesecake is certified kosher by the Kof K. It is a dairy product.
On another local topic, fireworks finally return. On July 3, residents in Highland Park and New Brunswick will come together to celebrate Independence Day in Donaldson Park in Highland Park. For the last few years, residents in both Highland Park and New Brunswick have foregone a local fireworks celebration because of construction in Boyd Park and Route 18 in New Brunswick. The construction project is complete, but because Boyd Park is smaller now, there is not enough room to support a fireworks show, said Mike Blackwell, superintendent of recreation for New Brunswick. So the fireworks will be shot from Donaldson Park at the bottom of Second and Third Avenues in Highland Park.
So, since this is soon after Shabbat is over, the question asked will be: “Is it permissible to make havdalah on fireworks?”
I “met” Lisa when she friended me on Facebook. I took a look at her art both on Facebook and on her blog, and I thought, these are wonderful paintings! What a treasure to find in New Jersey. Here are a few questions she graciously answered for this blog:
1) When did you realize you wanted to be an artist?
When I was 9 yrs old. I went to my first summer art camp program at Rhode Island School of Design (RISD). Oh I remember it so vividly. I overheard my teacher tell my mother not to worry because when I am older I will be able to “see” more. (I was the youngest in the class). That day, I forced myself to “see” more and painted a house with every detailed shingle on the roof. That painting won an award at the end of the summer. The president of RISD approached my mother to purchase the painting, but she declined. To this day, I challenge myself to look more than I think I know. I challenge myself everyday to paint better than yesterday. Little did I know at nine I “caught the creative bug” that has since fueled me for 44 years!
Thankfully, I have the painting on my bedroom wall. Every morning, it reminds me why I am an artist.
2) How have you used social media (Facebook, blog, Twitter) to promote your art?
I post on blog, twitter and facebook regularly so I can keep my collectors and followers current on new paintings (sometimes still wet on the easel), news and upcoming exhibitions. Also, it’s a great way for followers to join in on the conversation, especially on Facebook. Posting my next exhibition, 9th annual Spring Open Studio on Facebook helps spread the word virally. I still send out postcards to my list and press releases to periodicals. It all works together!
3) What advice would you give to other artists about marketing?
Network.
4) What is your favorite part of being an artist?
Seeing magic happen.
5) Where do you look for inspiration?
Flowers and gardens. I think I was a fairy in my past life. :0)
I am pleased to introduce Zev and Leslie Rosenberg of Raritan Air Water Power Service. This is part of a series of guest interviews with small business owners in New Jersey. For a past interview, see Interview with NJ Playgrounds.
I previously wrote about Raritan Air Water Power in this post called Say Thank You – a trait the Rosenbergs do well! I got to know the Rosenbergs when our sons were in the same Cub Scout pack.
When did you start your business? We started our heating and air conditioning company here in February 2005. However, we were in business for a number of years when we lived in Potomac, MD. Zev has been in this field for 30 years.
How do you market your business? Currently we market mostly through word-of-mouth. We also send customers reminders about preventative maintenance that should be done in the winter and spring. Being part of the Highland Park First Aid Squad discount card also brings in additional business and customers seem to appreciate the savings.
Customers are very interested in energy savings and we try to alert them to ways to save. There is tremendous opportunity in high efficiency equipment right now due to federal tax credits and utility rebates.
What are some ways a business can keep customers? The most important thing is 100% quality control. For us that means every job that we do the customer has to get a follow-up phone call asking them how things are going and if we met their expectations. Let’s face it, people have come to expect lousy service. When someone’s not happy with the service they’ve received they are likely to go elsewhere, thinking it’s not worth the hassle. Occasionally we have to go back on a service call or installation. It makes the whole situation easier on the customer if we call them. I think people appreciate that you followed up even if they don’t have a problem. Most people are just shocked that once you get paid you even care! That is the biggest thing.
The second thing is to let people know that sometimes they have options of what they can do to repair their equipment. If they do have options, I like to present them and let people decide what best meets their needs.
Third, whenever I make any kind of suggestion on what needs to be repaired, I ask myself, “what would I do if this were my home or business.” I think people appreciate that you are trying to keep their perspective and or help them make decisions that are in their best interest.
Finally, in this current economic climate people need options for paying which is why we take credit cards.
How do you suggest dealing with a difficult customer? The first thing is that you have to establish realistic expectations and listen to what your customer is saying. We try and spell out for people exactly what we can and cannot do and what they should expect. Also you have to understand that not everybody wants what you have to offer. Many contractors will do anything to “get the job.” Because I live here I can’t offer to give someone less than what they need.
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Thank you so much, Zev and Leslie, for this interview.
I jokingly told Leslie I was going to photograph one of our toilets, which Zev has fixed while checking our heating system or our air conditioning (he’s multi-talented), but instead I will show you their logo and phone number:
Do you have any questions for Zev or Leslie? Or if you would just like to cheer them on, please feel free to leave a comment.
I met Sheila of NJ Playgrounds via Twitter (she’s njplaygrounds), and I enjoyed her posts on parks and playgrounds here in New Jersey. She also introduced me to the Atahualpa theme for WordPress, one that I recommend if you want a dynamic theme that will do a lot without creating your own. I admire her for starting a website business while raising small children. Enjoy the interview, and please click on the screenshot at the top of the post to visit her site.
1) How did you get the idea for NJ Playgrounds?
It was simmering for a while. I wanted to find a good meeting place for a bunch of moms from Union County that were posting about a playdate and was surprised to see that the internet didn’t have good information on playgrounds in general. I knew that playground information is helpful for me as a new mom, and thought why not share it when I get it?
2) What did you do before you had kids?
I had graduated from Stevens Institute of Technology with a B.E. in Chemical Engineering, but never practiced engineering per se. I began a career in explosives trace detection involved in everything from product support, training, sales, evaluations, and then right before 9-11, I took the position as the FAA Program Manager. The following years were incredibly active and had to travel quite a bit. I’m glad I was able to do this even though it was so busy, I missed my husband but I was able to work with such great people and it really helped me grow personally and professionally.
3) How would you like to see NJ Playgrounds grow? What ideas do you have for your site?
Ultimately I’d like to see NJ Playgrounds take on a life of its own, and be community driven. Making it easy for people to contribute, but also make sure that the information is what people are looking for. I think that there can be too much information, and filtering it, making it easy for the reader is one of the things I’m focusing on next. One of my pet projects for this fall/winter is getting a summary of all NJ Indoor Playgrounds, play areas, storytimes, children museums in one page but easily categorized. It has started, and we’ve got some great feedback already. Also, just started a Pioneer of the month to highlight the efforts of one person or organization that has transformed their community in NJ. Change isn’t easy and we support those who take it on.
I’m also in discussion with another playground maven who does the paper version of NJ playgrounds. She is an amazing person so I’m hoping our focus and goals line up so we can partner together. As most people can relate, doing everything yourself can limit you, especially when you have your own limits with time and money. I’m hoping to branch out a bit. Some advertising dollars wouldn’t hurt either.
4) Can you give advice to someone who wants to start a blog or website?
Ask yourself some questions first, like
Who is the blog for?
Who is your audience?
What is your purpose?
Are you passionate about it? If yes, write it down, focus, and then let it rip.
It helps to take on something that fills a void. There is nothing wrong with the tons of blogs out there already, but if you do want to stand out, you may want to find a void in a specific area, chances are other people feel that void too. I always think about how will my blog/website service others? And it can be anything, laughter, information, support, music, art, tips…
Once you get the idea, then you can start looking at the mechanics of a blog. Get dreamhost or Godaddy for hosting and domain name, check out wordpress.org, download it and then I just follow @leoraw for my wordpress tips. 😉
On a side note, I completely agree with Hannah’s assessment on WordPress, it truly has been a blessing. I get about 70% of my traffic via search engine. Can be a headache when you own your own site, but you have complete control. It’s been great.
Although I’ve left my work identity behind, I do truly enjoy working with adults and freelancing/blogging has allowed me to kinda stay in touch with the working world. It has helped me stay sane, and as I take my kids to new places, it’s like a bonus that I can share it with others. Raising my kids comes first but offering something that is helpful to other moms makes me feel like I’m contributing to society.
6) What are some of your favorite posts/articles?
Although playground posts are pretty dry, I’ve enjoyed a few biggest and best- highlighting our favorites:
Indoor playgrounds featuring a map that is edited as people send me suggestions.
7) How has Twitter helped your blog/website?
It really has helped me branch out and although I don’t get much traffic from twitter per se I’ve been able to network and meet people who lead me to some solutions and advice. I met my playground twin in CA, OCPlayParks, who I still want to chat with soon. She’s done a similar thing with Orange County Parks, in CA and is quite an amazing person. I learned about the mapping program through her and her site.
I loved Laura Ingalls Wilder’s stories of her pioneer family. Her family’s courage, self-sufficiency, warmth and love appealed to me. In junior high school I discovered J.R.R. Tolkien, whose love of poetry and epic storytelling fed my love of adventure, languages, and travel, and spoke to my Anglo-Saxon soul. It was Tolkien who, in one of his very few women characters, gave me Éowyn, perhaps my favorite character of all time, whose restlessness and rebellion led to one of the pivotal acts which saved the people of her world from destruction. (Photo at right is Miranda Otto as Éowyn in the Peter Jackson films).
Charles Dickens
Today’s guest is Gary Minkoff, founder (with his cousin) of 
I am pleased to introduce Zev and Leslie Rosenberg of Raritan Air Water Power Service. This is part of a series of guest interviews with small business owners in New Jersey. For a past interview, see 
