Mural at the train station in Edison, New Jersey
We were picking up a friend last week, and I spotted this mural of a river. I call it the Edison Train Station Mural. I am guessing the river depicted is the Raritan River. See what happens when you bring your camera on small local trips? I never noticed the mural before. I decided to do a quick Google search, and guess what? The mural is by Katherine Hackl of Katherine Hackl Pottery & Tiles.
Ilana-Davita has a weekly review, and in the weekly review she links to the recent JOFA journal. I open the journal (a pdf), and what do I find but a nice article about Eva Oles, z”l, of Highland Park who passed away earlier this year (I didn’t even know she had died until I was sitting shiva for my father – I was a little distracted). It is written by Roselyn Bell, whom I know as Rosie. Thank you, Rosie, for the sweet words.
Before Pesach we have a custom of burning chametz (bread, crackers, cereal, pasta, anything made of five grains: wheat, barley, rye, oats and spelt). When I was a kid, I remember burning chametz in our backyard. Now there are laws about creating fires, so observant Jews get special permission to burn chametz. This burning took place in Edison, New Jersey.
A tradition we have in our family (and others do as well) is to burn the lulav, the palm branch left over from Sukkot, the fall holiday in which we sit in a booth outside for a week.
In this photo you can see both lulavim (plural of lulav) and real bread. It got quite smokey – my husband doesn’t remember it being so smokey in the past. Maybe this is because the regular Edison staff were on vacation for Good Friday and a nice person was left in charge who didn’t quite manage the smoke? I don’t know, but I left there sniffing my clothes, wondering if I smelt like someone who had walked into a smokey bar.
I had enough time to attend biur chametz (burning of the chametz) this year because I managed to get all the cooking I had planned the day before and early in the morning. One of the most popular dishes among my sister-in-law’s family that I made was mushroom paté; personally, my favorite was the marinated beets with ginger and garlic. Planning to make both of those again tomorrow.
There is a path at the edge of Highland Park by the Edison border that leads to my children’s school. On one side are houses, but on the other side of the path are lots of brush and trees and weeds and who knows what else. The brook runs alongside all this woodsy brush.
Anyone able to identify these large leafy plants growing on the path?
I spotted a robin! There’s something green in the robin’s mouth: a worm, catepillar or a leaf?
No, it wasn’t the birthday party of any of these nursery school children. It was a Birthday Parade for the 63rd birthday of the State of Israel. When my daughter was in nursery, she wore one of these shirts.
Now she is in third grade, and she was taking photos along side her mom (me). And chatting with her friend. I’m not sure why she so wants me to be at the annual school parade for Israel, but there I was. I’ve been doing this for a while: here is the 2008 post of this little parade.
Some of her focus was on this dog named Winston. He is a therapy dog.
Getting back to the parade, there were children, teachers, parents and neighbors in our little march around the block for Israel. I had a great time chatting with a fellow blogger, Pragmatic Attic.
Thank you to the policemen of Edison, New Jersey who guarded our parade.
Art Show at RPRY, my children's school in Edison, NJ Thursday Challenge – SCHOOL (Buildings, Children, Uniforms, Buses, Bicycles, Books, Pens and Pencils,..)
“Thank heaven…for little girls…” – this is a scene from Gigi, which was performed at the Middlesex County College Theater Camp that my daughter attended. The director of the camp introduced the song by saying, “remember the name Michael Mills.” He is the adorable boy in front of those teenage girls singing the song that was originally performed by Maurice Chevalier.
For more photos straight out of the camera, visit Murrieta:
Here is a scene from last year’s march around the block for Israel. Will I make it to the little school parade today? Busy day ahead … we shall see. My daughter is already dressed in blue and white in honor of the birthday of the State of Israel.
I am pleased to introduce Zev and Leslie Rosenberg of Raritan Air Water Power Service. This is part of a series of guest interviews with small business owners in New Jersey. For a past interview, see Interview with NJ Playgrounds.
I previously wrote about Raritan Air Water Power in this post called Say Thank You – a trait the Rosenbergs do well! I got to know the Rosenbergs when our sons were in the same Cub Scout pack.
When did you start your business? We started our heating and air conditioning company here in February 2005. However, we were in business for a number of years when we lived in Potomac, MD. Zev has been in this field for 30 years.
How do you market your business? Currently we market mostly through word-of-mouth. We also send customers reminders about preventative maintenance that should be done in the winter and spring. Being part of the Highland Park First Aid Squad discount card also brings in additional business and customers seem to appreciate the savings.
Customers are very interested in energy savings and we try to alert them to ways to save. There is tremendous opportunity in high efficiency equipment right now due to federal tax credits and utility rebates.
What are some ways a business can keep customers? The most important thing is 100% quality control. For us that means every job that we do the customer has to get a follow-up phone call asking them how things are going and if we met their expectations. Let’s face it, people have come to expect lousy service. When someone’s not happy with the service they’ve received they are likely to go elsewhere, thinking it’s not worth the hassle. Occasionally we have to go back on a service call or installation. It makes the whole situation easier on the customer if we call them. I think people appreciate that you followed up even if they don’t have a problem. Most people are just shocked that once you get paid you even care! That is the biggest thing.
The second thing is to let people know that sometimes they have options of what they can do to repair their equipment. If they do have options, I like to present them and let people decide what best meets their needs.
Third, whenever I make any kind of suggestion on what needs to be repaired, I ask myself, “what would I do if this were my home or business.” I think people appreciate that you are trying to keep their perspective and or help them make decisions that are in their best interest.
Finally, in this current economic climate people need options for paying which is why we take credit cards.
How do you suggest dealing with a difficult customer? The first thing is that you have to establish realistic expectations and listen to what your customer is saying. We try and spell out for people exactly what we can and cannot do and what they should expect. Also you have to understand that not everybody wants what you have to offer. Many contractors will do anything to “get the job.” Because I live here I can’t offer to give someone less than what they need.
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Thank you so much, Zev and Leslie, for this interview.
I jokingly told Leslie I was going to photograph one of our toilets, which Zev has fixed while checking our heating system or our air conditioning (he’s multi-talented), but instead I will show you their logo and phone number:
Do you have any questions for Zev or Leslie? Or if you would just like to cheer them on, please feel free to leave a comment.
Attention Jewish Photo Bloggers: JPIX, the blog carnival of Jewish Photo Bloggers, is next Wednesday, December 23. So please send in your links to favorite photos by December 22. You may also send them to jpixcarnival at gmail dot com. And if you are not a Jewish Photo Blogger, you are invited to come back to this blog on December 23 to see the “show.”
Pesky Settler will be hosting a JPIX on February 25. Thanks for volunteering.
After that bad news of antisemitism* in Edison, New Jersey, I had to post some good news of the Temple in Highland Park re-opening its sanctuary three years after a terrible fire. I haven’t been inside the new sanctuary, but at some point I’ll go over there with my camera and take photos.
Someone remarked that the shortest Yom Kippur service in Highland Park is at the Temple. The longest is where we attend, Congregation Etz Ahaim – not even a break this year. One of the reasons is the beautiful piyutim (liturgical poetic songs) sung by our visiting chazzan, Refael Ishran. I started listening to the CD of the chazzan in the hopes of preparing a post about the piyutim. Stay tuned.
*If you want to know why I spelled antisemitism without a hyphen, you will have to take Prof. Roni Stauber course on the History of Zionism, coming to you online for free sometime later this fall. Stay tuned for more on that, too.
I am pleased to introduce Zev and Leslie Rosenberg of Raritan Air Water Power Service. This is part of a series of guest interviews with small business owners in New Jersey. For a past interview, see 
