businesses

Twitter for Local Business?

Raritan Avenue last fall, near PJ's Coffee where BNCJ meets
Raritan Avenue last fall, near PJ's Coffee where BNCJ meets

On Tuesday I attended my first meeting of a local networking group, BNCJ. I found the other attendees friendly and informative, and I look forward to joining the organization. There was a lawyer, a home inspector, a contractor, a travel agent, a financial services representative and an stock broker. And me, the web designer! Or web builder, as I sometimes call it. Design is only a small part.

At one point I mentioned Twitter, and some of other people had never heard of it. “Twitter? Is that like Facebook?” Actually, it’s much easier to use, I responded. Instead of connecting with people you already know, it’s easy to meet new people. I cautioned them not to use Twitter for direct sales (you will get unfollowed fast if you are too pushy). The people I follow want to have intelligent discussions on a variety of topics.

Yesterday I posed the following question on Twitter:

"Question: can local biz (ex. contractor, plumber, doc, even hair dresser) use Twitter to grow biz? Thoughts?"

Shimon responded: “answer (IMO): yes if they have tips and promotions (like make up tips for women or computer coupons). Women oriented should b better”

liajen (aka Jennifer Fong) responded: “I believe it can. You just build your targeted niche through local searches (such as with twellow) & build relationships.”

What do you think? How can a local business use Twitter?

Sky Watch in New Brunswick

swftomSky Watch Friday is a photo meme with photos of sunrises, sunsets, blue skies, gray skies, pink skies, dark skies and any other kind of sky posted by bloggers all over the planet.

across_river
I took this photo standing in Highland Park looking across the river at New Brunswick last month in early December. I believe that steeple is in Cook/Douglass Campus of Rutgers (Voorhees Chapel?).

old_new
These last two photos were taken this morning. Much bluer sky, right? The above shows the contrasts of old and new architecture in New Brunswick.

street
This is Easton Avenue in New Brunswick, one block from the College Avenue campus of Rutgers University. I was visiting my favorite computer fix-it folks: Cyber Knight Computers.

Links to Explore

Some of you like new places to visit, so here are four:

Mimi left me a note for my stuffed nose (I haven’t tried this yet, but I’ve got sage growing outside my kitchen):

For your stuffed nose, try making a steam tent out of a towel and a bowl of steaming sage tea. About 1 Tblsp. of sage to 2 cups of boiling water. Simmer the sage for 10 minutes and bring it to a table. Lean over the pot or bowl with the hot sage tea in it. Drape a towel over your head and the bowl. Try to stay in for 5 minutes. Your stuffed nose will start clearing up right away.

And FYI, the homeopathic remedy that my father bought for me from our local chiropractor Dr. Harry Schick (I highly recommend him, especially for allergies) is called “Flu Immune”, by Net Remedies©. It’s either a coincidence, or it worked, because I’m breathing a lot better tonight.

Art Cards for Sale

I put four art cards for sale here:
http://www.cafepress.com/leoraw/
This is rather experimental; if I make some sales, maybe I will think about how to develop this further. If you want to offer any marketing advice, I’ll be happy to read. Can’t say I’ll take it, but I’ll read.

Thanks for reading my blog; that’s really what I enjoy most, sharing with the public and exchanging ideas. I don’t expect this to take over my web work as a means of income, but rather a fun, experimental supplement.

garlic watercolor

Update: Thanks to triLcat, I added two shirts, one 3/4 sleeve, one long-sleeved. With garlic.
Broccoli Update: I added a broccoli t-shirt, especially for nutrition nerds.

When You Hate School-Supply Shopping

I hate shopping for school supplies. I hate picking out all the notebooks. I hate it, I do, I do.

For the past few years, I’ve taken my sons. They hate it, too. This year, I left my eldest home, and my middle son was traveling on a bus home from camp (he’s now back), so I took my daughter. She didn’t seem to mind it that much, though when I asked if she wanted to look at skirts, she clearly just wanted to get out of the store.

Since we were close to my favorite plant nursery, Livingston Park Nursery on How Lane near Livingston Avenue in North Brunswick, we rewarded ourselves by going plant shopping. And taking photographs.
smile with bushes behind
One of the reasons my daughter is happy is I bought her that purple costume she is wearing, a belated birthday present. Among my plant purchases were two of those little evergreen bushes behind her. Hopefully, we’ll have something green in our backyard in the dead of winter.

This is how the nursery looks:

I could have held unto this one until next Tuesday, so I could post it for Ruby Tuesday, a fun photography meme in which you post a photo that has red, but I like it too much to wait:

Finally, one good purpose for going to nurseries is that you find out the names of the plants that you already own. I don’t think I will forget Andromeda now:

On the other hand, I’ve already forgotten the name of the tall purple perennial I planted in my backyard. Is it loosestrife? lobelia? salvia? penstemmon? If it lives through September, I’ll take a photo of it and post it with a “please identify”.

How do you deal with school-supply season?

Our Favorite Toy Store

over the moon toys in Highland Park njMy daughter wanted a picture of her standing in front of our favorite toy store in Highland Park: Over the Moon Toys. She told me not to put up the one with her squinting (which may have been a better shot of the store).

Do you have an old-fashioned, mom-and-pop style toy store in your area? Or just chain stores? We like Over the Moon Toys because it’s friendly(the store is owned by two sisters, and varying family members are behind the register), they have a nice selection of toys, and they wrap presents beautifully–yellow and pink tissue paper, blue and green tissue paper, multi-colored ribbons, colorful dotted paper, your choice. If your child walks into the store when you need to buy a gift for a friend and says:”I want this and that and this and that”, they have a gift registry. So you then tell your child to put the items she wants on the registry, so when it’s time for her party, she can tell her friends to check the registry.

My daughter is standing in front of the store with her brand-new Webkinz that she bought with the money her saba (grandfather) gave her before Pesach. Webkinz are a big craze among kids in America; you buy the little stuffed animal, then you go online to take care of it. What’s really funny is when my daughter plays on the computer at our house with the little boy across the street who’s on his computer at his house, and they go into the same room in the Webkinz game and make their Webkinzes jump and down together on a trampoline.

About My Work

In between working on intriguing posts for your enjoyment and taking care of my family, I do website work for a number of Central New Jersey businesses and organizations. Sometimes it takes a while before my work becomes public, but recently I edited a number of web pages that I can share with you:
Catch the Reading Bug poster

  • Yesterday, I put the Rutgers Bildner Center for the Study of Jewish Life’s
    Fall 2008 Public Events. Note that in December Dara Horn, author of The World to Come, a book recommended by Mother in Israel, will be speaking at Rutgers.
  • The Highland Park Public Library has a bug poster to advertise summer programming for children. The bug poster, by children’s book illustrator Harry Bliss, is part of a national program called Collaborative Summer Library Program, so you may see a similar one on another library site. I just added some text to make it unique to our library.
  • New Jersey School of Dental Assisting had me add their newest schedule, information about tuition and financing, and a new field on their contact form.
  • I did some edits for Wilkin & Guttenplan, an accounting firm in East Brunswick, New Jersey, including an animated gif of Best Places to Work award logos that you can see on the bottom right of the Careers page.

I will soon be working on a new online course for the Rutgers Bildner Center. The courses are free; so if you have some time to do a course, go to the Jewish Studies Online Studies page to take the Bible & History or the Israeli Political System. Also, I’ve been working a site for a local firm that is not yet public.

What’s a Doughboy?

We have this statue down the street from our house. It’s referred to as the “Doughboy.” That’s where the Memorial Day parade today ends.

American men who fought in World War I in France were called “doughboys.” It’s such a strange name, I decided to find out how the name came to be. The term goes back as far as the Mexican-American War of 1846-47, referring to the infantry.

From this site on World War I:

Independently, in the former colonies, the term had come to be applied to baker’s young apprentices, i.e. dough-boys. Again, American soldiers probably were familiar with this usage. This version of doughboy was also something of a distant relative to “dough-head”, a colloquialism for stupidity in 19th Century America. When doughboy was finally to find a home with the U.S. Army it would have a disparaging connotation, used most often by cavalrymen looking down [quite literally] on the foot-bound infantry.

Doughboy statue of Highland Park, New Jersey

More on Memorial Day:

Highland Park Street Fair

One of the best annual events in Highland Park, New Jersey is the street fair. Traffic is closed from 12-4 pm along Raritan Avenue, the main street in our borough. Booths line the avenue from 5th to 2nd Avenue.
Street Fair 2008

Here’s what my son and his friend chose to do:
slide

If you are in pain, pay a visit to my friend Diana Hakakian, chiropractor:
Diana Hakakian

Kosher pizza for sale, too:
kosher pizza

Iola at the Hadassah booth 


My friend Iola tried to get me to join Hadassah.

Politicians, potters, ponies and people selling various stuff also graced the avenue.

Unfortunately, the rain did come down on my husband, daughter, son and his friend. My other son and I managed to walk the fair without any drops falling.

 

For more street fair photos, see the environmental booths here.

Say Thank You

You know the Barney Song? The purple dinosaur who sings: “remember please and thank you”.

It’s been a while since I’ve highlighted a local business. Here’s one that knows how to say thank you:

Raritan Air Water Power Service

And, if you’re a search engine who is too stupid to read the words on an image, that’s:

RARITAN AIR WATER POWER SERVICE
HEATING • COOLING • PLUMBING •
ELECTRICAL • DRAINING CLEANING
10 YEAR WARRANTY ON NEW EQUIPMENT
CALL FOR SERVICE
1-877-501-COOL (2665)

A friend is working on a document for clients for her business. In order to stress the importance of thanking the client, I tell her about my furnace-air conditioner-fix-the-toilet guy, Zev, who sends thank you notes just about every time we use their business. Well, his wife Leslie actually sends the note, but they are both so gracious and professional.

And, lo & behold, I get a notice yesterday asking us to renew our contract, with this lovely, hand-written note at the bottom:
leslie note

I had recommended her to Mike Beberman of Cyber Knights in New Brunswick. Another gracious businessperson.

Anyway, thank you, Leslie, for sending over your husband to fix: our shower, our toilet, our sink and our furnace. And whatever it was he did with our air conditioning system.

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